Business Analyst In Solutions Digitas

Solutions-Digitas

Experience:0-2 years

Job Title: Business Analyst

Location: Delhi/NCR

Education:UG - B.Sc - Computers, Maths, Statistics,B.Tech,B.E. - Computers, PG - M.Sc - Maths, Statistics,MBA,PGDM - Advertising,Mass Communication, Finance, Marketing

Name of the Company:Solutions Digitas.

No Of Openings: 25

Job Description:

Assist the onshore Account Managers and Associate Account Managers in the day-to-day operation of their clients’ paid search programs.

Produce and deliver scheduled and ad hoc reports

Analyze data (impressions, clicks, click-through rate, conversion rate, sales, ERS, actions, cost per action, etc.) in order to advise on how to best optimize the program

Traffic and update campaigns through DART Search

Optimize campaigns through processes like:

Link Checking

Restructuring

Geo-targeting – Implementation

Match Type Changes

Perform Quality Assurance

Monitor trademark infringement by other companies using paid search

Assist with completion Daily, Weekly, and Monthly QA checklists

Perform any additional tasks as needed by the Account Managers

Willingness to work additional hours as needed during peak times

Job Functions for Strategist-

Perform daily portfolio analysis on client performance

Identify opportunities for improvement and address them

Perform maintenance functions in technology interface (adding keywords to strategies, changing strategy goals, creating new strategies, moving keywords between strategies, etc.)

Ensure client account and/or campaign budgets are spent evenly and completely during the calendar or fiscal month as appropriate

Ensure that client account and/or portfolio ROI goals are met, that sales are optimized, and that budget is not wasted on poorly performing terms

Notify liaison on a daily basis as to actions taken in client accounts, expected result, and planned next steps, and results of previous days’ actions

Identify optimization opportunities for liaison – ie. If a campaign is over-performing ROI target and is limited by the monthly budget, that budget be shifted to support efficient business

ESSENTIAL JOB FUNCTIONS FOR STRATEGIST:

Bid management includes:

Ticket resolution using helpdesk tracking solution

Review portfolio performance on a daily basis

Perform ad hoc reporting as necessary to diagnose problems

Generate full analysis for each relationship on a regular basis

Determine optimization strategies and provide feedback on opportunities

Provide daily updates on actions taken and insights

Be available on IM client for communication

Meet regularly with outsourcing liaison to discuss status of accounts

Work within technology solution to optimize account performance

Have expert-level understanding of management platform technology

Desired Profile:

Microsoft Excel (Advanced)

Heavy analytical and problem-solving skills

Detail-oriented; able to QA own work

Fluent in English

Internet experience preferred

DART Search experience a plus

EDUCATION/EXPERIENCE REQUIREMENTS:

Ideal candidate will have an undergraduate degree in finance, actuarial science, applied mathematics, statistics, mathematics or economics.

Strong analytical skills

Strong problem solving skills

Logical analysis skills

Advanced spreadsheet capabilities

High competency in MS Excel and Access

Basic understanding of statistics

Understanding of direct marketing concepts and principles preferred

Internet experience preferred

Self-directed, motivated by internal factors

Comfortable with dynamic, high energy industry

About the Company:

We help our clients grow revenues faster by helping to unleash the power of several ‘Growth Engines’.Consumer Psychology is a tricky affair in our country wrapped in its disparities, diversities, religions, corruption, poverty and IT. To survive, your MARKETING strategy has to address this diverse culture. That’s where we come in. After being around for an enviable time in the marketing arena in India, our ideas are in sync with the beat of this nation. We are SOLUTIONS, an integrated marketing agency.

The marketing landscape is changing at an astonishing pace by the trends of media fragmentation, online and mobile marketing, and globalization. In this brave new world of marketing, any successful strategy has to achieve the right blend of creativity, technology, and direct marketing.

Solutions offers end to end development & execution of marketing strategies and programs that help acquire customers & retain them.

Our business model works for clients by creating a single point of contact for strategy and project management, combined with a network of data access partners and a huge back-end in India.

Walk in on Monday & Tuesday - 8th & 9th Nov. from 11 AM to 4 PM at office premises

Executive Name: Himani Saxena

Address:

Solutions Digitas.

3rd Floor,

Chandra Bhawan, 67/68,Nehru Place

NEW DELHI,Delhi,India 110019

Telephone No: 91-11-41306568

Email ID: himanis@solutions-intg.com

Reference ID: Search Analyst

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