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Business Analyst In Solutions Digitas
Experience:0-2 years
Job Title: Business Analyst
Location: Delhi/NCR
Education:UG - B.Sc - Computers, Maths, Statistics,B.Tech,B.E. - Computers, PG - M.Sc - Maths, Statistics,MBA,PGDM - Advertising,Mass Communication, Finance, Marketing
Name of the Company:Solutions Digitas.
No Of Openings: 25
Job Description:
Assist the onshore Account Managers and Associate Account Managers in the day-to-day operation of their clients’ paid search programs.
Produce and deliver scheduled and ad hoc reports
Analyze data (impressions, clicks, click-through rate, conversion rate, sales, ERS, actions, cost per action, etc.) in order to advise on how to best optimize the program
Traffic and update campaigns through DART Search
Optimize campaigns through processes like:
Link Checking
Restructuring
Geo-targeting – Implementation
Match Type Changes
Perform Quality Assurance
Monitor trademark infringement by other companies using paid search
Assist with completion Daily, Weekly, and Monthly QA checklists
Perform any additional tasks as needed by the Account Managers
Willingness to work additional hours as needed during peak times
Job Functions for Strategist-
Perform daily portfolio analysis on client performance
Identify opportunities for improvement and address them
Perform maintenance functions in technology interface (adding keywords to strategies, changing strategy goals, creating new strategies, moving keywords between strategies, etc.)
Ensure client account and/or campaign budgets are spent evenly and completely during the calendar or fiscal month as appropriate
Ensure that client account and/or portfolio ROI goals are met, that sales are optimized, and that budget is not wasted on poorly performing terms
Notify liaison on a daily basis as to actions taken in client accounts, expected result, and planned next steps, and results of previous days’ actions
Identify optimization opportunities for liaison – ie. If a campaign is over-performing ROI target and is limited by the monthly budget, that budget be shifted to support efficient business
ESSENTIAL JOB FUNCTIONS FOR STRATEGIST:
Bid management includes:
Ticket resolution using helpdesk tracking solution
Review portfolio performance on a daily basis
Perform ad hoc reporting as necessary to diagnose problems
Generate full analysis for each relationship on a regular basis
Determine optimization strategies and provide feedback on opportunities
Provide daily updates on actions taken and insights
Be available on IM client for communication
Meet regularly with outsourcing liaison to discuss status of accounts
Work within technology solution to optimize account performance
Have expert-level understanding of management platform technology
Desired Profile:
Microsoft Excel (Advanced)
Heavy analytical and problem-solving skills
Detail-oriented; able to QA own work
Fluent in English
Internet experience preferred
DART Search experience a plus
EDUCATION/EXPERIENCE REQUIREMENTS:
Ideal candidate will have an undergraduate degree in finance, actuarial science, applied mathematics, statistics, mathematics or economics.
Strong analytical skills
Strong problem solving skills
Logical analysis skills
Advanced spreadsheet capabilities
High competency in MS Excel and Access
Basic understanding of statistics
Understanding of direct marketing concepts and principles preferred
Internet experience preferred
Self-directed, motivated by internal factors
Comfortable with dynamic, high energy industry
About the Company:
We help our clients grow revenues faster by helping to unleash the power of several ‘Growth Engines’.Consumer Psychology is a tricky affair in our country wrapped in its disparities, diversities, religions, corruption, poverty and IT. To survive, your MARKETING strategy has to address this diverse culture. That’s where we come in. After being around for an enviable time in the marketing arena in India, our ideas are in sync with the beat of this nation. We are SOLUTIONS, an integrated marketing agency.
The marketing landscape is changing at an astonishing pace by the trends of media fragmentation, online and mobile marketing, and globalization. In this brave new world of marketing, any successful strategy has to achieve the right blend of creativity, technology, and direct marketing.
Solutions offers end to end development & execution of marketing strategies and programs that help acquire customers & retain them.
Our business model works for clients by creating a single point of contact for strategy and project management, combined with a network of data access partners and a huge back-end in India.
Walk in on Monday & Tuesday - 8th & 9th Nov. from 11 AM to 4 PM at office premises
Executive Name: Himani Saxena
Address:
Solutions Digitas.
3rd Floor,
Chandra Bhawan, 67/68,Nehru Place
NEW DELHI,Delhi,India 110019
Telephone No: 91-11-41306568
Email ID: himanis@solutions-intg.com
Reference ID: Search Analyst
Job Title: Business Analyst
Location: Delhi/NCR
Education:UG - B.Sc - Computers, Maths, Statistics,B.Tech,B.E. - Computers, PG - M.Sc - Maths, Statistics,MBA,PGDM - Advertising,Mass Communication, Finance, Marketing
Name of the Company:Solutions Digitas.
No Of Openings: 25
Job Description:
Assist the onshore Account Managers and Associate Account Managers in the day-to-day operation of their clients’ paid search programs.
Produce and deliver scheduled and ad hoc reports
Analyze data (impressions, clicks, click-through rate, conversion rate, sales, ERS, actions, cost per action, etc.) in order to advise on how to best optimize the program
Traffic and update campaigns through DART Search
Optimize campaigns through processes like:
Link Checking
Restructuring
Geo-targeting – Implementation
Match Type Changes
Perform Quality Assurance
Monitor trademark infringement by other companies using paid search
Assist with completion Daily, Weekly, and Monthly QA checklists
Perform any additional tasks as needed by the Account Managers
Willingness to work additional hours as needed during peak times
Job Functions for Strategist-
Perform daily portfolio analysis on client performance
Identify opportunities for improvement and address them
Perform maintenance functions in technology interface (adding keywords to strategies, changing strategy goals, creating new strategies, moving keywords between strategies, etc.)
Ensure client account and/or campaign budgets are spent evenly and completely during the calendar or fiscal month as appropriate
Ensure that client account and/or portfolio ROI goals are met, that sales are optimized, and that budget is not wasted on poorly performing terms
Notify liaison on a daily basis as to actions taken in client accounts, expected result, and planned next steps, and results of previous days’ actions
Identify optimization opportunities for liaison – ie. If a campaign is over-performing ROI target and is limited by the monthly budget, that budget be shifted to support efficient business
ESSENTIAL JOB FUNCTIONS FOR STRATEGIST:
Bid management includes:
Ticket resolution using helpdesk tracking solution
Review portfolio performance on a daily basis
Perform ad hoc reporting as necessary to diagnose problems
Generate full analysis for each relationship on a regular basis
Determine optimization strategies and provide feedback on opportunities
Provide daily updates on actions taken and insights
Be available on IM client for communication
Meet regularly with outsourcing liaison to discuss status of accounts
Work within technology solution to optimize account performance
Have expert-level understanding of management platform technology
Desired Profile:
Microsoft Excel (Advanced)
Heavy analytical and problem-solving skills
Detail-oriented; able to QA own work
Fluent in English
Internet experience preferred
DART Search experience a plus
EDUCATION/EXPERIENCE REQUIREMENTS:
Ideal candidate will have an undergraduate degree in finance, actuarial science, applied mathematics, statistics, mathematics or economics.
Strong analytical skills
Strong problem solving skills
Logical analysis skills
Advanced spreadsheet capabilities
High competency in MS Excel and Access
Basic understanding of statistics
Understanding of direct marketing concepts and principles preferred
Internet experience preferred
Self-directed, motivated by internal factors
Comfortable with dynamic, high energy industry
About the Company:
We help our clients grow revenues faster by helping to unleash the power of several ‘Growth Engines’.Consumer Psychology is a tricky affair in our country wrapped in its disparities, diversities, religions, corruption, poverty and IT. To survive, your MARKETING strategy has to address this diverse culture. That’s where we come in. After being around for an enviable time in the marketing arena in India, our ideas are in sync with the beat of this nation. We are SOLUTIONS, an integrated marketing agency.
The marketing landscape is changing at an astonishing pace by the trends of media fragmentation, online and mobile marketing, and globalization. In this brave new world of marketing, any successful strategy has to achieve the right blend of creativity, technology, and direct marketing.
Solutions offers end to end development & execution of marketing strategies and programs that help acquire customers & retain them.
Our business model works for clients by creating a single point of contact for strategy and project management, combined with a network of data access partners and a huge back-end in India.
Walk in on Monday & Tuesday - 8th & 9th Nov. from 11 AM to 4 PM at office premises
Executive Name: Himani Saxena
Address:
Solutions Digitas.
3rd Floor,
Chandra Bhawan, 67/68,Nehru Place
NEW DELHI,Delhi,India 110019
Telephone No: 91-11-41306568
Email ID: himanis@solutions-intg.com
Reference ID: Search Analyst
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